Avoid Single-Shot Marketing Syndrome and

TURN $1 INTO $5 (or more)

With the tc² Geometric Growth System

Imagine what would happen if your business was able to turn $1 into $5 of revenue (or more) online…

How would it feel to know that you have a predictable, reliable and growing stream of qualified leads and customers knocking down your door to buy your products and/or services?

You would be able to confidently invest in the growth of your business.

You would feel successful amongst your peers, friends and family.

You would be able to enjoy the lifestyle of your choosing without the fear that things are about to fall apart at any moment…

You would be able to stop worrying about where your next customers are going to come from…

I’m going to show you how you can turn your business into an online leads and sales machine that consistently turns $1 into $5 or more.

I’m going to show you how you can realise the funds and the freedom to experience the success and lifestyle of YOUR choosing.

Hint…it’s not what the “gurus” are selling online…or what you are seeing on YouTube.

It’s not the latest marketing “tactic” or “shiny object”.

And it’s definitely NOT what most digital agencies will sell to you.

In fact, you may be surprised at just how simple it seems…

Where Does Growth Start?

When you get down to the nuts and bolts, there are only three basic ways to grow your business online.

Incidentally, these are true for any business;

1. Increase the number of new customers

2. Generate a higher average purchase value

3. Increase the amount of times a customer buys from you

Improve any one of these areas and your business will grow in a generally linear fashion…

Think of a straight diagonal line on a graph.

linear growth chart

Make increases to all three at the same time and your business will grow geometrically and exponentially.

Think of an upwards curving growth track on a graph.

exponential growth chart

What would you like your businesses growth to look like?

Geometric and exponential right?

We’ll come back to why these three leverage points work and more importantly how they work together in a couple of minutes.

First though, I wanted to dive into why many businesses struggle to consistently generate profitable leads and/or sales online…

  1. They struggle to make the leap from traditional marketing methods to digital marketing strategies and tactics.
  2. They are focussed on individual tactics and usually attack these one at a time with little attention to strategy
  3. They haven’t developed the marketing basics for their products or services
  4. Their website or landing pages do not convey the right information in the right way to enable website traffic to convert.
  5. They follow what we call “single-shot marketing” without acknowledging or respecting their ideal prospects journey towards becoming their client
  6. They have no plan for generating repeat business. They don’t know how to get the 2nd and 3rd order from their existing clients.

If even one of these things is true for your business you will not find lasting success.

Sure you might find short term success.

Be a “flash-in-the-pan”.

But you will struggle to sustain and grow a profitable online business for years to come.

Now if you are reading or listening to this and can identify one or more of the common problems above, I don’t want you to feel bad.

You’re definitely not alone.

You are probably much closer to where you want to be than you think.

I’ll tell you why in a moment…

Before we talk about how you can make the jump from where you are to where you need to go, I just wanted to touch base on what I call “single-shot marketing”.

The Secret Business Roadblock

Single-shot marketing is one of the biggest, if not the biggest problem that prevents business owners from growing their business, revenue and profit consistently month after month online.

In a nutshell, single-shot marketing is where the online aspect of your business (which may be all of your business) is focused on “ones”.

What do I mean by “ones”?

It’s where your business relies on one big thing to drive sales and revenue.

It’s also where your business has one great big steaming single point of failure.

If that one thing breaks… your business is significantly impacted. In a bad way.

Here’s some examples of the most common “ones”.

One shot at converting your prospects into sales.

One primary source of online traffic.

One sale per customer.

To put this idea of “ones” into context, this is what many online businesses look like;

They rely on a single primary source of traffic to send prospects to a single landing page after which they make no active attempt to convert that prospect after the single visit.

They rely on the prospect to return under their own steam. If the prospect does become a paying customer they don’t have a plan to progress that customer past that one sale.

So they are taking a single shot at their prospects from a single source of traffic to make a single sale.

Single-Shot Marketing.

Why is this a problem?

  1. The average online sale happens after 7 prospect touch points with the business.So if you are only actively seeking a single visit to your webpage with no followup, your chances of a high conversion rate are reduced.
  2. Finding a profitable source of traffic is great and you want to push that for all its worth.The issue is that it’s easy to get the blinkers on, get your vision narrowed down by the results from that source of traffic and stop exploring other alternatives. If that one source of traffic dies, and that can happen for many reasons, your business is screwed overnight.
  3. Only being able to rely on a single sale per customer means that you have to acquire a new customer for every sale.This is an expensive way to do business. If your competitors are making 2 sales per customer over time they are making more profit per acquisition cost.This means that they can afford to outspend you to acquire a customer.

Only achieving single sales per customer also puts an artificial cap on the size of your market.

There are only so many prospects out there for what you are selling, you will see diminishing returns (sales) over time.

For the the three reasons listed above, you cannot truly grow a sustainable business with Single-Shot Marketing.

The reason is that Single-Shot Marketing creates results barriers and single points of failure.

There’s only so much traffic and revenue in Google Ads. Once you reach that you will either plateau or decline over time.

There’s only so much market size on Facebook.

What if competition increases on your main source of traffic?

What if your account gets shut down on your major source of traffic and revenue?

What if you are relying on a single marketing idea and message to sell and that loses traction?

We’ve seen million dollar businesses literally shut down overnight because they were banned from or unable to access their main source of traffic.

Because they had created a single point of failure.

This sort of business is NOT future-proof. It cannot be relied upon.

You can see growth from Single-Shot Marketing if you haven’t reached those barriers or experienced those single points of failure yet.

But you will.

And your business will only grow in a linear way.

In a slow way.

This is because single-shot marketers are only pulling one growth lever to build their business.

By the way, a majority of the digital agencies out there, that might be trying to sell you a service are made up of single-shot marketers selling a single-shot service.

They are focussed on a single source of traffic which they may do very well. But they cannot truly help you grow your business in a lasting way.

They can only help with linear growth.

With slow growth.

The Rise of The GGM

So what is the opposite of a Single-Shot Marketer?

It’s what we call a “Geometric Growth Marketer” (GGM for short).

A GGM makes multiple, active attempts generated on multiple traffic sources to convert every prospect with multiple offers.

When a prospect becomes a paying customer a GGM has a plan which they execute to turn that customer into a multi-buy customer over time.

A GGM is tugging on the three levers of business growth at the same time.

They are constantly seeking to increase their overall number of customers.

They are always finding ways to increase their average purchase price, and

They have a plan which they are constantly executing to make every new customer become a loyal, repeat customer over time.

They drive rapid geometric business growth.

There are six minimum ways that a GGM generates rapid growth;

  1. They develop and know the marketing basics for every product or offer they are marketing.
  2. They develop multiple profitable online traffic sources simultaneously.
  3. They constantly seek to increase the conversion rate of their campaigns/sales pages.
  4. They constantly retarget their online traffic in multiple ways.
  5. They have a nurture machine in place for existing customers.
  6. They can find and understand the data that the business produces and how to use this to their advantage.

You will note that these six growth strategies are the exact opposite of the six ways that most business owners are currently falling down online.

Because a GGM is concurrently applying the three core ways to grow a business;

1. Increase the number of new customers

2. Generate a higher average purchase value

3. Increase the amount of times a customer buys from you

They are generating more sales at a lower cost than their competitors who are not applying a GGM approach.

And this is why pulling the three levers of business growth at the same time is so important.

If you are able to increase the amount of customers for higher average prices you are giving yourself a larger pool of first time customers to turn into repeat customers.

Once you have paid to acquire a customer, nurturing them towards the second or third sale is much cheaper.

You don’t have to pay to acquire them again.

Which means your profit margins are larger on the second and third sale than they are on the first.

So if you are growing your pool of first time customers, you have more customers who can buy again and again at higher prices.

This equals more revenue AND more profit.

More profit equals more money you can invest towards acquiring more first time customers.

If generates a business growth cycle.

If you are doing a better job of this than your customers you will create a growth cycle that crushes your competitors into the dust.

You will be able to outspend them at every turn.

You will dominate your market.

Your business will have fewer single points of failure and be truly future-proof.

So to get from where you are now to where you want to be. Successful, wealthy, financially free or finding increased time freedom…

You need to move your business from a Single-Shot approach to a GGM approach.

But can you become a Geometric Growth Marketer?

Of course you can.

Marketing and sales are not rocket science.

There’s so much information and learning within your reach.

All you need to do is…

Work out what you don’t know or do currently

Find the knowledge that you need and then consume that knowledge.

Consistently apply what you learn.

Test multiple different ways of applying what you learn to find the best results.

Fail a bunch of times until you learn what works for your exact business.

You will need to commit a significant amount of time and invest capital, some of which you need to be prepared to lose.

Now, if that isn’t your cup of tea…

If you want to get he results faster while allowing you the time to focus on the aspects of your business that you do best…

You could hire and build an internal team of Geometric Growth Marketers.

Not a bad option, assuming you have;

$30,000 per month to cover wages and on-costs.

The procedures in place to enable them to be successful.

An excellent ability to identify and hire the RIGHT marketers and avoid hiring the wrong people who will cost you time and money.

It’s possible but risky AND expensive.

There is a third option.

Another way for you to quickly apply the Geometric Growth approach to your business and start an unstoppable business growth cycle.

A way to get your business generating $5 or more for every $1 you invest in marketing.

A way for you to start pounding your competition into the dust.

But it’s not for everyone.

It’s not for you if you are afraid of growing your business quickly.

It’s not for you if you aren’t prepared to do what’s necessary to win.

And it’s not for you if you are stuck in your ways and aren’t prepared to change the way you currently do things online.

If this sounds like you, please stop reading. Close this web page and thank you for your time.

Best of luck.

You now know what you need to do to change the growth trajectory of your business online. You’ve now got the basic strategies. 

On the other hand.

If you are excited about the prospect of growing your business online quickly and profitably…

If you are prepared to do whatever it takes to win, and

If you are prepared to make the right changes to how you currently do things to lock in your success…

Keep reading.

I would like to introduce you to the third way that you can apply geometric growth to your online business.

The Single-Shot Marketing Killer

You can kill Single-Shot Marketing Syndrome by partnering with us here at Traffic x Conversion²  and applying our tc² Geometric Growth System to your business.

Our unique approach to online business growth is unlike anything else you will see offered by a digital agency.

It’s also backed by an unbeatable results guarantee and completely transparent pricing.

Back to that guarantee in a minute…

When you partner with us you will be working with a team of Geometric Growth Marketers.

It’s like having your own in-house team of marketers.

Without the management headaches and at a much lower fixed cost.

Our team has experience with over 400 online businesses.

We’ve worked with these businesses directly as either system partners or via direct business growth consulting.

We’ve worked across a diverse range of industries and categories.

We’ve worked with ecommerce businesses selling cosmetics, golf clubs, wine coolers, bathroom vanities, home lighting, clothing and apparel, lingerie, fireplaces…literally everything including the kitchen sink.

We’ve worked with service providers, mortgage brokers, plumbers, builders and cleaners.

The benefit of this broad experience is that we’ve seen what works AND what doesn’t work.

Your business is unique and we deliver our solution completely bespoke and unique to your business.

Our broad experience enables us to quickly cut through the nonsense and identify what are the best options available to suit your business, then put them into action for you.

So what makes us different?

Why are we better placed to help you than other digital agencies?

I said earlier that most agencies are Single-Shot Marketers or Single-Shot Agencies.

They usually specialise in just one or two traffic sources or marketing channels. Like Google Ads or SEO or Email Marketing.

Those are all great.

In fact we also offer those as individual services if a partner specifically asks us just to do one thing.

The Single-Shot Agency might even be amazing at that one thing that they specialise in.

They may generate you good results initially.

But these will plateau over time if they are applied in isolation.

Single traffic sources only have so much traffic. They can only retarget your website visitors in so many different ways.

They don’t drive geometric growth.

And they can fail at any moment.

Leaving you high and dry.

On the flip-side… 

When you utilise our tc² Geometric Growth System we do the following;

  1. We develop the big marketing ideas for your business and products/services. This is almost always ignored by other agencies and is the foundation for wildly successful marketing campaigns.
  2. We identify and then exploit 3+ traffic sources that we know based on deep research best fit your products AND your target market. You will no longer be reliant on a single source of traffic. Your businesses traffic supply will be future proof.
  3. We make sure your sales process converts. We go over your website or landing pages with a fine tooth comb to make sure they are totally built to maximise conversions from your traffic. It doesn’t matter how great your traffic is, if your landing pages are poor you won’t make money. If you convert leads offline we will also work with you on your offline sales process. Increasing your conversion rate increases your profit without an increase in marketing costs. It will allow you to invest more than your competitors OR put more money in your pocket.
  4. We build and manage a complete retargeting system to follow your prospects through their customer journey and persuade them to finalise their first purchase.
  5. We built an online cultivation machine to keep your existing and new customers engaged and excited to complete their second and third purchases with you and beyond.
  6. Finally, with complete transparency we collect, analyse, decode and deliver your businesses data to you so that you can make informed business decisions to continue growing your business for years to come without having to resort to guesswork.

In a nutshell, what makes us different is that we are simultaneously growing your business with the 3 fundamental growth strategies…

1. Increase the number of new customers

2. Generate a higher average purchase value

3. Increase the amount of times a customer buys from you

This approach is what enables us to drive your business turn $1 into $5 or more online.

What sets us apart is not just the work that we do.

It’s also the results guarantee that we provide to you our partner.

Most digital agencies give you NO results guarantee whatsoever other than to say that they will perform the service that you have purchased.

They do not guarantee that service will product any results at all.

We are not those agencies.

Before you become a Traffic x Conversion² partner we provide you with a performance agreement that sets out the results that we will generate for you and the timeframe it will take to generate those results.

You will know the exact details of what we are guaranteeing BEFORE you pay us a cent.

If you don’t like what you see, you can walk away.

If you would like to propose different targets we will discuss those with you.

Once you confirm your acceptance of that performance agreement we will sign it and provide you with a copy of your first IQ Results Guarantee.

Our IQ Results Guarantee will state that we will achieve our target results in our target timeframe or you won’t pay us another cent until we do.

But it’s not just that we will work for FREE.

We are taking this one step further.

We will actually pay you back the monthly management fee that you pay us each month until we hit our targets.

We will be paying you to let us hit our targets.

This is unprecedented in the digital marketing world.

Our IQ Results Guarantee will give you the protection and confidence to take the next big step.

You will be able to relax and properly focus on the rest of the job or growing your business without worrying about your online marketing.

Other digital agencies are going to HATE us.

But we are proud of our IQ Results Guarantee.

Now as I’ve said, the tc² Geometric Growth System is definitely not for everyone.

We will only agree to partner with you if we think you have the right business and the right mindset to take advantage of this system.

I want to be upfront and say that we are very open and transparent.

If we don’t think we can grow your business, we won’t agree to partner with you.

We’re different to a lot of other agencies out there.

Most agencies will be happy to take your money to provide a single service for a few months and if things don’t work out they will just close the door and say “Sorry and thanks for your time (and money).”

That’s not how we work.

If we don’t think our system can grow your business, we won’t agree to partner with you.

I mentioned earlier that the tc² Geometric Growth System is a completely bespoke system.

That means we develop a unique formula that is suited to your product or service AND your market.

There are no cookie cutters here.

Applying templates is for amateurs and delivers mediocre results at best.

Because this is a bespoke system we need to know more about your business before we can say what we will do and whether you are the right fit for the system.

The first step for you to find out if we are the right partner for you is to book a 100% no obligation discussion with us today.

You will actually speak with me, Jon Warren the business Founder and CEO, on that call.

On your call we will talk about where your business is at right now, where you would like to go and we will start to explore whether we can work together.

Usually these calls go for around 30 minutes.

But it doesn’t stop there.

After our call we are going to prepare and deliver to you a complete strategy report where we will set out the exact ways and the exact steps we will take to grow your business.

It will also set out for you the exact arrangement we suggest in order for us to work together (timeframes, costs etc).

Usually we would charge at least $600 and often much more for this sort of document.

It’s yours for FREE.

There’s no obligations on your behalf.

You can choose to go no further than that and we will respect your choice.

You can keep the report and put it into action without us if you like.

Or you can choose to partner with us and grow your business to new heights.

The first step is to book your call by clicking the blue button below.

Book in today.

We are not able to provide this service to an unlimited amount of businesses AND we will only do 15 FREE strategy reports per month.

I will pull this page down once our limits are reached.

We do things right.

Generally we don’t onboard more than 5 businesses per month.

That means if you wait and we already have a queue you will go onto a wait list and delay your business growth potentially for months to come.

Let’s get it done together.

It’s time to be able to confidently invest in the growth of your business.

It’s time to feel successful amongst your peers, friends and family.

And it’s definitely time to start enjoying the lifestyle of your choosing without the fear that things are about to fall apart at any moment…

Stop worrying about where your next customers are going to come from…

Book your call today and start your exciting journey towards geometric business growth, success and your ideal life.

Thank you very much for your time. I look forward to talking with you very soon.

Jon Warren Signature Traffic x Conversion

CEO
Traffic x Conversion²