[VIDEO] Google Ads Metrics Masterclass Episode 2

by | Jul 11, 2019 | 0 comments

In this episode of the Google Ads Metrics Masterclass we dive into how the different metrics that you should be measuring to judge the effectiveness and value of your Google Ads campaigns work together to influence your results.

Have you ever wondered why, when you scale your bids up, your results (Return on Ad Spend, Cost Per Lead, Profit) seem to stagnate?

Or worse they actually go backwards and even though you’ve increased your spend and are making more sales in total, your profitability drops.

These are very common scenarios that we are asked about by business owners.

The secret to understanding and/or fixing these problems is to get the relationship between your bids, your conversion rate AND your budgets (and a couple of other things like click through rates etc).

In this video I walk you through a series of scenarios that will demonstrate to you the relationship between these metrics.

You will know then what you need to do to profitably scale and increase your bids and budgets in Google Ads (and for that matter most pay per click platforms).

Have you had trouble scaling your Google Ads campaigns profitably? Leave a comment and let me know about it, I’d love to help!

You can watch the other videos in this series at the links below (I’d suggest starting with episode 1 😉)

Watch The Google Ads Metrics Masterclass Episode 1 Here

Watch The Google Ads Metrics Masterclass Episode 3 Here

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About Jon Warren

Jon founded Traffic x Conversion² in 2016 and has since helped clients drive over $20 million in additional revenue into their businesses. Jon has built, grown and sold multiple of his own ecommerce businesses since 2014 when his online escapade began.

Jon is also an established online business coach working directly with entrepreneurs to help them grow as business owners and people. He has had the great fortune to work with over 400 entrepreneurs since 2015.

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