[VIDEO] Google Ads Metrics Masterclass Episode 2
In this episode of the Google Ads Metrics Masterclass we dive into how the different metrics that you should be measuring to judge the effectiveness and value of your Google Ads campaigns work together to influence your results.
Have you ever wondered why, when you scale your bids up, your results (Return on Ad Spend, Cost Per Lead, Profit) seem to stagnate?
Or worse they actually go backwards and even though you’ve increased your spend and are making more sales in total, your profitability drops.
These are very common scenarios that we are asked about by business owners.
The secret to understanding and/or fixing these problems is to get the relationship between your bids, your conversion rate AND your budgets (and a couple of other things like click through rates etc).
In this video I walk you through a series of scenarios that will demonstrate to you the relationship between these metrics.
You will know then what you need to do to profitably scale and increase your bids and budgets in Google Ads (and for that matter most pay per click platforms).
Have you had trouble scaling your Google Ads campaigns profitably? Leave a comment and let me know about it, I’d love to help!
You can watch the other videos in this series at the links below (I’d suggest starting with episode 1 😉)