[VIDEO] Google Ads Metrics Masterclass Episode 1
Have you ever had these thoughts about Google Ads and pay per click advertising?
How much should I really be bidding?
What is my Return on Ad Spend (ROAS)?
What should my ROAS be to be profitable?
Why does my profitability disappear when I try to be more competitive with higher bids?
What metrics should I actually be paying attention to?
Don’t feel bad. You’re not alone.
In fact many Google Ads users go through years of spending money with the big G without knowing the true answers to these questions.
But why do you even need to know this stuff?
Quite simply put, if you don’t understand which metric to pay attention to, how they work together and what your target results need to be, you will suffer one or more of the following;
- You will overspend and you profitability will be less than it should be
- You will underspend and not reach your potential, you will leave money on the table
- You will not be able to scale profitable campaigns up while maintaining profitability
Now number and maths are definitely not my cup of tea.
I was horrible at maths in school, couldn’t stand it.
Fortunately knowing these numbers and the equations that make them work together is not rocket science.
This series of videos (3 in total) will walk you through all that you need to know to make the right decisions to manage profitable and consistent Google Ads campaigns.
I’ve covered off what you need to know for both ecommerce businesses selling physical products and service based businesses that are seeking to use Google Ads to develop leads.
One thing that is a must to make use of these videos is accurate conversion tracking.
While conversion attribution is never perfect you definitely need to have your Google Ads conversion tracking and Google Analytics Goals set up and the two accounts linked at a minimum.
Check out the other episodes in the series:
What is your greatest struggle with understanding your Google Ads metrics? Leave a comment, we’d love to help you out.