TRAFFIC x CONVERSION² BLOG

[VIDEO] Google Ads Metrics Masterclass Episode 3

Welcome to the final episode of the Google Ads Metrics Masterclass. In this episode I dive into what we at tc² call optimization metrics and money metrics. What's the difference? Optimization metrics are metrics that you can use to help you improve the performance of...

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[VIDEO] Google Ads Metrics Masterclass Episode 2

In this episode of the Google Ads Metrics Masterclass we dive into how the different metrics that you should be measuring to judge the effectiveness and value of your Google Ads campaigns work together to influence your results. Have you ever wondered why, when you...

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[VIDEO] Google Ads Metrics Masterclass Episode 1

Have you ever had these thoughts about Google Ads and pay per click advertising? How much should I really be bidding? What is my Return on Ad Spend (ROAS)? What should my ROAS be to be profitable? Why does my profitability disappear when I try to be more competitive...

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